Internet domain names are a critical aspect of your company’s overall brand identity, image, and marketing portfolio. Your website is a gateway for your customers to learn about your business and contact you in an efficient way. The trading in domain names can be a lucrative business with some domain names trading for $20,000 or more on the secondary market. It is not uncommon for unscrupulous parties to “troll” for potentially desirable unregistered domain names. These parties then register those names with the intention of exploiting those who have a legitimate right to that domain. The legitimacy to a domain …